Oilers Joining the Trend in Advertising
The advertising industry has been striving to make a significant impact on the NHL for the past several years. Other hockey leagues, such as the Swiss league and various European leagues, have permitted teams to sell advertising space on their jerseys and helmets to boost their revenue.
The NHL, on the other hand, has been rather hesitant to adopt this approach, particularly when it comes to jerseys.
A prevailing sentiment has been that excessive advertising should not compromise the jersey's sanctity and pride. However, this mindset has begun to evolve, with an increasing number of companies appearing on NHL jerseys over the past two years, albeit in limited quantities.
Interestingly, it seems that helmets have emerged as the latest sought-after advertising real estate. Recently, the Edmonton Oilers made headlines by selling advertising space on their home helmets to Play Alberta.
Fans are not to happy, to say the least...
Overall, advertising on NHL players' helmets is relatively unobtrusive, and unless someone points it out, it often goes unnoticed. It is widely anticipated that more teams will follow suit by adding more advertisements to their helmets and potentially even their jerseys.
As the NHL and its teams look to bolster their financial resources, this trend is expected to grow exponentially in the coming years.
| POLL | ||
SEPTEMBRE 25 | 67 ANSWERS Oilers Joining the Trend in Advertising Will there be more ads to jerseys and helmets in the NHL ? | ||
| Yes | 44 | 65.7 % |
| No | 23 | 34.3 % |
| List of polls | ||
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