Critics argue that NHL Commissioner Gary Bettman, 71, struggles with modern marketing techniques and fails to connect with the younger generation.
Poor scheduling decisions and a lack of intention to step down further fuel fans' frustrations. Influencers like Kyle from the Nelk Boys and UFC President Dana White have openly criticized Bettman and the NHL's marketing strategies.
«F*ck 'em. They're all old dumb f*cking people who have no idea what's going on. They have no idea where this younger generation is, how you reach 'em.» Then Dana continues showing the Stanley Cup Conference Final viewership which was at 2.8 million, comparing it to Power Slap which had 90 million.
The Nelk Boys expressed interest in partnering with the NHL but were met with disinterest from Bettman. White pointed out the significant disparity in viewership between the Stanley Cup Conference Final and other popular content.