Gary Bettman is About to Initiate a Ridiculous Schedule Change For Next Year

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Skyler Walker
March 28, 2023 (7:21 PM)

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The National Hockey League (NHL) has been facing difficulties in expanding its audience and attracting new fans.

However, NHL Commissioner Gary Bettman may have a solution to the league's marketing struggles. According to a recent report by NHL insider Darren Dreger, the league is considering new marketing strategies for the upcoming season. One of the ideas under consideration is to have all 32 teams play on a single weekday, possibly early in the season, as a targeted marketing event.

As reported by Twitter user @NHL_Watcher, Dreger discussed this potential marketing strategy on Insider Trading. Having all 32 teams play on the same day would result in a total of 16 games being played in a single day.

While this innovative approach could potentially attract a wider audience and generate greater interest in the NHL, it could also create scheduling conflicts for fans who may miss out on watching their preferred games due to overlapping schedules.

Dreger on Insider Trading says the NHL may be looking at new ways to market the game next year, one idea is to have a weekday where all 32 teams play, targeting early in the season for this.

Another potential approach would be to feature rivalry match-ups throughout the day to draw more attention to the event. Whether Commissioner Bettman's marketing strategy will prove successful remains to be seen, but it is hoped that he has a solid plan in place.

Source: hockeypatrol.com